Design · Print · Web

Saltlake Seafood Co.

Client: Saltlake Seafood Co.
Disciplines: Design, Print, Web
My role: Branding, print and website

A stamped, hand-drawn identity for a seafood café bar on Porthcawl harbour, carried from beermats and menus to the website.

Saltlake Seafood Co. is a café bar on the harbour in Porthcawl, serving breakfast through to seafood plates, with music nights and private parties. The logo is a worn rubber stamp, a leaping fish inside a ring of type, with a Café Bar version for the bar side of the business. Behind it sits a hand-drawn pattern of crabs, prawns and lobsters in the same navy.

The stamp and the pattern carry everything: beermats, the menu and drinks list, the spritz list, A-frames, opening times, table numbers, recruitment posters, private party and summer music posters, and the signs around the building.

The website wears the same look: polaroid food photos over the seafood pattern, a bar across the top that says whether it's open today, the menu to download and a map to find the harbour.

The stamp, and its Café Bar version.

The spritz cocktails list: Aperol, Limoncello and Elderflower spritz, over the seafood pattern.

The drinks list: draught, bottles, back bar, soft drinks, wine and cocktails.

Spritz list, drinks list and the A-frame.

Mockup: the Saltlake Seafood Co. website on a laptop and a phone.

Mockup: the Private Parties poster: rolling small plates, live music and drinks packages, no room charge.

Mockup: the Summer Sounds poster for DJ nights at Saltlake Café Bar through July and August.

Mockup: the opening times poster with December and January calendars.

Mockup: the We Are Recruiting poster for a head chef and servers.

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